Move to 1:18 if you're in a hurry.
My Favorite Guy Jokes Around
Saturday, February 6, 2010 | Posted by Saintpeach at 4:35 AM | Labels: adam lamber, bunk, gay, kris allen, sex joke, top
Move to 1:18 if you're in a hurry.
Google to Facebook: I need space
Wednesday, January 27, 2010 | Posted by Saintpeach at 4:40 AM | Labels: digital marketing, facebook, google, online advertising
It's the end of the world!
Thursday, January 21, 2010 | Posted by Saintpeach at 7:51 AM |
Before the world ends in 2012, make sure of the following:
1. Your viral video gets at least 100,000 views
2. Your blog cross the 500 visitors a day barrier
3. You get to taste the best Indian food in the Philippines. Ever.
4. Donate to Haiti
5. Get a dog
Pointing Fingers?
Friday, January 15, 2010 | Posted by Lesfriendly Girl at 9:25 PM |
As reposted from Adage. Not a surprise.
Online Ads Not Working for You? Blame the Creative
It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic.
After analyzing the highest and lowest performers from its database of more than 170,000 online ads, the Millward Brown company determined that creative factors such as persistent branding, strong calls to action and even human faces -- and not super-targeted or high-profile ad placements -- make for better ad recall, brand awareness and purchase intent.
A Tree
Thursday, January 14, 2010 | Posted by Lesfriendly Girl at 4:16 AM |
“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”
Philippine Banner Click Through Rates
Saturday, January 9, 2010 | Posted by Saintpeach at 11:17 PM | Labels: banners, click through rates, online advertising
A colleague and I were having this conversation the other day: Given that the Filipino market isn't as developed/internet-savvy as other markets, are online banner click-through-rates lower or higher here?
My answer: Lower. Publishers don't put out as many rich media banners, and the bandwidth can't handle them. Historically, rich media banners have higher click-through-rates.
His answer: Higher. People are more likely to be duped and do not suffer from banner blindness as much yet.
The evidence: Inconclusive. I've seen CTRs from 0.04% to 0.8%.
For everyone's reference, country average is pegged usually at around 0.10%, but regional average is at 0.20%.
What do you think?