My Favorite Guy Jokes Around

Saturday, February 6, 2010 | |

Is that a blush from Kris Allen?



Move to 1:18 if you're in a hurry.

Puppies!

Saturday, January 30, 2010 | |

Oh joy.

7 boys and only 2 girls!

If interested to get one, you may contact me via SMS: 0917 539 27 42 :)

Google to Facebook: I need space

Wednesday, January 27, 2010 | |



"Kailangan ko ng space"
- Google

It's the end of the world!

Thursday, January 21, 2010 | |

Before the world ends in 2012, make sure of the following:

1. Your viral video gets at least 100,000 views
2. Your blog cross the 500 visitors a day barrier
3. You get to taste the best Indian food in the Philippines. Ever.
4. Donate to Haiti
5. Get a dog

Pointing Fingers?

Friday, January 15, 2010 | |

As reposted from Adage. Not a surprise.

Online Ads Not Working for You? Blame the Creative

It's bad creative that makes online advertising ineffective, so stop obsessing over targeting and placements, according to a study from online-ad-research group Dynamic Logic.

After analyzing the highest and lowest performers from its database of more than 170,000 online ads, the Millward Brown company determined that creative factors such as persistent branding, strong calls to action and even human faces -- and not super-targeted or high-profile ad placements -- make for better ad recall, brand awareness and purchase intent.

A Tree

Thursday, January 14, 2010 | |

“Effective leadership is putting first things first. Effective management is discipline, carrying it out.”

Philippine Banner Click Through Rates

Saturday, January 9, 2010 | |

A colleague and I were having this conversation the other day: Given that the Filipino market isn't as developed/internet-savvy as other markets, are online banner click-through-rates lower or higher here?

My answer: Lower. Publishers don't put out as many rich media banners, and the bandwidth can't handle them. Historically, rich media banners have higher click-through-rates.

His answer: Higher. People are more likely to be duped and do not suffer from banner blindness as much yet.

The evidence: Inconclusive. I've seen CTRs from 0.04% to 0.8%.

For everyone's reference, country average is pegged usually at around 0.10%, but regional average is at 0.20%.

What do you think?